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Marketing

H-Racer Hydrogen Fuel Cell Car

Horizon is a startup that builds industrial-grade fuel cells--and a clever way to show how they work. The 6-inch H-Racer runs for three minutes on a balloon full of hydrogen fuel.

  • product H-Racer Hydrogen Fuel Cell Car
  • manufacturer Horizon Fuel Cell Technologies
  • designer Taras Wankewycz
  • bottom line Brisk sales of this tiny toy contribute cash to the company's bigger R&D goals.
Bottom Line Design Awards Winner 2007: Marketing: H-Racer Hydrogen Fuel Cell Car