Skip Navigation frog design and Business 2.0 Launch the 2007 Bottom Line Design Awards
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Medical

Optovue RTVue

How does a startup compete with giants like Zeiss? Optovue created a radically new technology that uses an infrared beam to probe a patient's eyes for ailments like glaucoma. To make it more appealing to patients, Optovue encased the hardware in clean, welcoming lines.

  • product RTVue
  • manufacturer Optovue
  • designer Whipsaw
  • bottom line 100 of the $60,000 units sold in 60 days.
Bottom Line Design Awards Winner 2007: Medical: Optovue RTVue