Dr. Norman is cofounder of the Nielsen Norman Group, Professor of Electrical Engineering & Computer Science, Psychology and Cognitive Science at Northwestern University, and Prof. Emeritus of both Cognitive Science and Psychology at the University of California, San Diego. He has been Vice President of Apple Computer and an executive at Hewlett Packard. He was President of the Learning Systems division of UNext, an early, online education company.

He serves on many advisory boards, such as Chicago’s Institute of Design and Encyclopedia Britannica. He is a member of the Industrial Designers Society of America and is fellow of many organizations, including AAAS, ACM, APA, APS, HFES, and the Cognitive Science Society. He has received honorary degrees from the University of Padova (Italy) and the Technical University of Delft (the Netherlands), the “Lifetime Achievement Award” from SIGCHI, the professional organization for Computer-Human Interaction, the 2002 Mental Health award for contributions to Business from Psychology Today, and the 2005 Taylor Award for outstanding contribution to the field of Applied Experimental and Engineering Psychology from the American Psychological Association.

Dr. Norman is the author of fourteen books, available in sixteen languages. Recent books include “The Design of Everyday Things,” “Things That Make Us Smart” and “The Invisible Computer.” His newest book, “Emotional Design” emphasizes that products must please and delight, not just perform. He lives at www.jnd.org.