High-end luggage maker Tumi is hitting a new price point and targeting a younger demographic with its Flow collection of messenger bags and totes featuring retro fabrics, seasonal colors, and headphone ports. But Tumi is also using Flow to establish itself as a fashion-focused brand as its retail outlets spring up near designer apparel boutiques.

BOTTOM LINE: Tumi expects to sell about 70,000 Flow pieces this year, nearly three times the number initially forecast.